This is a true display typeface, intended for unconventional short passages, headings and titles rather than dull paragraphs of text. Coolvetica recreates that retro custom display lettering style with extra-tight kerning and funky curls. Phototype catalogs were loaded with playful variations of the already ubiquitous typeface. This was an era where everyone was modifying Helvetica-not only logo designers but even font designers were into outlandish Helvetica mods. Coolvetica is a sans-serif typeface, inspired by logotypes from the 1970s.
