With the short logo ingrained into our brand system, we are proud to officially endorse our ‘nickname’“FF” from now on. We applied two Golden Spirals to its design and turn it into a clean, modern and stylish silhouette.Īdopting the details of the new Free Fire Knife Icon, the “FF” short logo will become an iconized representation of the Free Fire brand moving forward. One of our most iconic brand elements, the Free Fire Knife icon deserves a modern revamp. We wish to reflect a more free-spirited and youthful shift in our brand tonality. The new Free Fire logo is crafted with a carefully calculated italic angle to convey a sense of motion and progression and some intentionally disappearing strokes to add a touch of style. The refreshed elements are designed to echo the energy of Free Fire’s evolving community while celebrating the competitive, free-spirited, lively, expressive, and inclusive spirits that our community has been bringing to Free Fire for close to five years since its launch.įlatter, simpler, yet more modern. Free Fire is evolving to better reflect “BATTLE IN STYLE” – the brand’s core value at its heart - by refreshing its entire brand visual identity, including new logos and icons, and by introducing a set of customized brand fonts called “Garena Free Fire”.
